FEATUREDInfographic: Money Matters

CMI's 2022 Financial Health Survey Results - Understanding Money Habits of the Average American

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Infographic: Money Matters
Infographic: Money Matters

CMI's 2022 Financial Health Survey Results - Understanding Money Habits of the Average American

Infographic: Journey Mapping
Infographic: Journey Mapping

A Journey Map of the onboarding experience for a major financial institution

Personas: Women Investors
Personas: Women Investors

Bringing the 'Women Investors' segment to life with Customer Personas.

Framework: reACTION™
Framework: reACTION™

Determine which messages will have the most impact on your target audience.

Case Study: Journey Mapping
Case Study: Journey Mapping

Evaluating the Onboarding Experience for a major financial institution

Infographic: Customer Experience Index
Infographic: Customer Experience Index

How to develop and understand your Customer Experience Index.  

Video: Digital Engagement
Video: Digital Engagement

How to increase digital engagement for your business in 5 practical steps.

Video: Uncovering Causality
Video: Uncovering Causality

How uncovering causality changed our client's go-to-market strategy.

Infographic: Heuristics
Infographic: Heuristics

Decision-making basics and how to apply heuristics to your marketing strategy.

Infographic: yPrescribe™
Infographic: yPrescribe™

Simulate, Reveal, Influence. Download an overview of our Bespoke Solution yPrescribe™.

Video: Influence Brand Share
Video: Influence Brand Share

How can your company can leverage heuristics to influence brand share?

Video: Heuristics 101
Video: Heuristics 101

What are heuristics and how do we use them in everyday decision making?

Framework: Advertsing Measurement
Framework: Advertsing Measurement

Reach, Resonance, and Reaction. The cornerstones of our Advertising Measurement Framework.

Framework: Agile Analytics
Framework: Agile Analytics

Our Agile Analytics model developed through an iterative process.

Framework: DecisionPathway™ Model
Framework: DecisionPathway™ Model

A model based on the customers decision-making pathway and optimal tactics to grow share.

Video: Multiple Causality Factors
Video: Multiple Causality Factors

The implications of multiple causality factors for business strategy.

Video: What is Your Data IQ
Video: What is Your Data IQ

Leveraging Causality for Data, Revenue Generation, & Your Business Strategy.

Video: Disrupt HCP Prescribing Habits!
Video: Disrupt HCP Prescribing Habits!

How to leverage heuristics to uncover physician prescribing habits.

Video: Disrupt Habits!
Video: Disrupt Habits!

How to leverage a person's habitual loop to influence the decision making process.

FactSheet: LinkedIn Posts
FactSheet: LinkedIn Posts

4 practical tips on how to create engaging posts on LinkedIn.

Infographic: Why CX Matters
Infographic: Why CX Matters

Need to enhance your customer experience program? Learn what steps to take to make it happen.

Fact Sheet: DecisionPathway™
Fact Sheet: DecisionPathway™

An overview on how to build a robust brand strategy using DecisionPathway™ .

Methodology: Moments That Matter
Methodology: Moments That Matter

Provide the right content at the right moment and understand HOW consumers are digesting it.

Fact Sheet: Qual vs. Quant Research
Fact Sheet: Qual vs. Quant Research

A brief overview of the difference between qual vs. quant.

Key Insights: Women Investors
Key Insights: Women Investors

Key findings and characteristics of the women investors segment

Methodology: Marketing Mix Modeling
Methodology: Marketing Mix Modeling

Construction, outcomes, and optimization of Marketing Mix Models.

Case Study: HCP Prescribing Behavior
Case Study: HCP Prescribing Behavior

How we designed a new segmentation scheme to identify and prioritize physician targets.

Methodology: Choice-Based Conjoint
Methodology: Choice-Based Conjoint

Understand how buyers value the components of a product