We believe in research that empowers clients to thrive. As a diverse, fanatically curious team, we never stop seeking answers.
We spent years becoming experts in our field so that you don’t have to. You give us goals, we give you a game plan.
We tailor our solutions to meet YOUR needs. Browse some of our capabilities.
Optimizing Consumer Interactions though 'Words that Matter.’
Evaluate concepts using a highlighter exercise to show the 'words that matter' in messaging.
An overview and comparison across segments using Personas
Designing Experience Maps to Improve Customer Loyalty
CMI Launches new CX Solution: Touchpoint Experience Design.
Optimize customer interactions for personalization - how it works.
Facilitate businesses of all sizes to increase customer acquisition, build customer loyalty and reduce costs.
Optimize customer interactions for personalization & ROI using Touchpoint Experience Design
A Journey Map of the onboarding experience for a major financial institution
Article: Niche Audiences: Data Driven Strategies- Quality Samples
Three Takeaways from the 2024 Insights Association Conference.
Closed-Loop Feedback Measurement At-A-Glance: Two levels of CLF capability.
How well do physicians know your brand drug? A dynamic assessment and educational tool.
Transferable Value Score – A Dynamic Assessment Tool that empowers business owners and their teams.
Design custom 'ah-ha' worthy dynamic assessments with enterprise-wide scalability and stability.
Closed-Loop Feedback Measurement At-A-Glance: Features and Capabilities
Redesigning CX Measurement Architecture to Align with Customer Journeys.
Marketing Insights for Go-To-Market Strategy: How we get there.
Test Creative Natively on Platforms. In-Context Digital Creative Testing at a Glance.
Three Successful Marketing Attributes Honoring Shark Week.
Harness the Expertise of CMI Propelled by Salesforce’s Case Management Platform.
A Journey Map of a patient adherence program for a major Pharma company.
Reorient transactional measurement around the customer journeys.
Transactional surveys reimagined to be more efficient, meaningful, & relevant to your customer
Decision Choice at a Glance: Consumer Flow Share to Brand Choice.
Leveraging KOL Mapping to increase Physician Drug Trial
Generational differences in attitudes and approaches to investing and other financial matters
CMI's 2022 Financial Health Survey Results - Understanding Money Habits of the Average American
Bringing the 'Women Investors' segment to life with Customer Personas.
Determine which messages will have the most impact on your target audience.
Evaluating the Onboarding Experience for a major financial institution
How to develop and understand your Customer Experience Index.
Designing Agile and Continuous Customer Experience Tracking Studies
How to increase digital engagement for your business in 5 practical steps.
3 practical tips on how to get the most out of your emails.
How uncovering causality changed our client's go-to-market strategy.
Decision-making basics and how to apply heuristics to your marketing strategy.
Simulate, Reveal, Influence. Download an overview of our Bespoke Solution yPrescribe™.
How can your company can leverage heuristics to influence brand share?
What are heuristics and how do we use them in everyday decision making?
Reach, Resonance, and Reaction. The cornerstones of our Advertising Measurement Framework.
Our Agile Analytics model developed through an iterative process.
A model based on the customers decision-making pathway and optimal tactics to grow share.
The implications of multiple causality factors for business strategy.
Leveraging Causality for Data, Revenue Generation, & Your Business Strategy.
How to leverage heuristics to uncover physician prescribing habits.
How to leverage a person's habitual loop to influence the decision making process.
4 practical tips on how to create engaging posts on LinkedIn.
Need to enhance your customer experience program? Learn what steps to take to make it happen.
An overview on how to build a robust brand strategy using DecisionPathway™ .
Provide the right content at the right moment and understand HOW consumers are digesting it.
A brief overview of the difference between qual vs. quant.
Key findings and characteristics of the women investors segment
Construction, outcomes, and optimization of Marketing Mix Models.
How we designed a new segmentation scheme to identify and prioritize physician targets.
Understand how buyers value the components of a product
