Conferences:Takeaways from the Insights Association (IA) Conference

3 Takeaways from the Annual Insights Association Conference

01 — Simplifying Unstructured Data

Tech is catching up to solving many of our pain points, especially with unstructured data. AI-assisted tools are making sense of diverse, unstructured datasets to create realistic content.

02 — Automation on the Rise

With the ability to take qualitative research materials and generate a robust topline in PPT, automation is giving moderators more time to focus on the parts of the report where their human touch is most impactful.

03 — The Future of Marketing Research

The industry as a whole (clients, suppliers, and associations) is aligned on the future of research and insights. With a strong desire to build better relationships and trust with research respondents, there’s a need for “best practices” when utilizing AI. Ensuring transparency, openness, and willingness to learn how to address and plan for accessibility more holistically will be a necessity.