Developing and launching market-changing products and services to drive market share takes more than just great ideas. It requires you to listen between the words consumers use and the needs they state. New product development and optimization requires more creativity and expansive thinking than in years past.
At CMI, we help you uncover the customer pain points and determine what point of value needs to be elevated or traded for another. We figure out what data points will be most actionable and what data points are simply noise. We make sure you have a solid strategic plan in place with messages that resonate and consider the triggers and touchpoints necessary to influence brand choice and optimize along the way.
We want to imagine and build products and services with your organization that disrupt the status quo, win hearts, and realize the future.
- Brand Choice
- Bundle Design
- Line Extension
- New Product/Service Development
- Packaging Design