As marketing opportunities and channels increase in both the online and offline world, understanding and acting on campaign performance is table stakes. Our omni-channel data management strategy integrates your internal data with feedback across ALL channels. Every aspect of your campaign is connected. And, with our closed-loop data management system (upgradeable by integration to Salesforce Service Cloud)—you can drive action and customer responsiveness across the enterprise.
Transform your campaign analytics with personified market-level reporting, offering person-level insights across your sales team. Real-time reporting provides your organization with data driven insights into which market development strategies are working and where spend should be re-allocated based on over/under delivery.
We are measurement architects. We believe it’s critical to understand your needs, environment, and management practices in order to tailor strategies that integrate your campaign insights seamlessly with your business growth strategies.
The most effective campaigns boost sales and drive long-term growth. Let’s talk campaign measurement and market development strategy. Contact Us.
Case StudyRedesigning Campaign Measurement
Learn how this Fortune 500 company reduced costs and improved their CX program by engaging in a purpose-driven redesign of their CX measurement architecture to orient on customer journey analytics.
Omni-Channel Integration & Closed Loop System
Our proprietary data hub, Viewpoint™, is designed to reflect your organization’s unique needs and integrate seamlessly into your operations and across all channels. Viewpoint™ take your data management strategy to the next level.
Reach – Resonance – Reaction
In this campaign measurement framework, you can see how reach and resonance metrics give you a better understanding of the business growth strategies attributed to your ad campaign.