Whether you’re launching a new product/service or looking to reposition an existing one, understanding the nuances of product positioning can be the game-changer that propels your brand to lead in the marketplace.
Successful product positioning requires your organization to answer two important questions:
- How your product/service can solve your customer’s problem
- Why it is a better solution than its competitors
Product positioning entails crafting a differentiated and compelling image of your product in the minds of your target audience. Strategic positioning and targeted messaging can justify higher prices leading to higher profit margins and reducing market costs. It can open up new markets and revenues streams previously untapped.
CMI employs a myriad of methodologies to develop your custom product positioning strategy including competitor analysis, target market identification, marketing mix models, perceptual mapping, price positioning, messaging and many other market research approaches.
Let’s talk about how we can develop your market-winning product positioning strategy. Contact Us.
Methodology ReviewMarketing Mix Modeling
Market Mix Models are designed to measure the classic 4Ps of marketing (Product, Price, Promotion, and Place) to both control for and measure the impact of macro and micro dynamics influencing sales. Learn how MMMs play a vital role in Product Positioning.
Leveraging Choice-Based Conjoint Models for Product Positioning
By learning how buyers value the components of a product, we can better position, design, and improve profitability. Learn about how Choice-Based Conjoint models play a vital role in product positioning.