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Why CMI

We believe in research that empowers clients to thrive.
As a diverse, fanatically curious team, we never stop seeking answers.

  • Our Story
  • Our Philosophy
  • Our People
  • Social Impact

Expertise

We spent years becoming experts in our field so that you don’t have to.
You give us goals, we give you a game plan.

  • Advanced Analytics
  • Customer Experience
  • Advertising Insights & Media
  • Influencing Perceptions & Habits
  • Market Landscape
  • Messaging & Positioning
  • Product Development & Optimization
  • Purchase Pathway
  • Qualitative Research
  • Visualization & Storytelling

Capabilities

We tailor our solutions to meet YOUR needs.
Browse some of our capabilities.

  • Ad & Creative Testing
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  • Bespoke Solutions
  • Brand Positioning
  • Brand Tracking
  • Campaign Measurement 
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  • CX Tracking 
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  • Message Testing
  • Market Landscape
  • CES – CSAT – NPS
  • Product Positioning 
  • Segmentation

Knowledge

From 101 guides & glossary terms to the latest technology & tools shaping the marketing analytics industry, our Knowledge Hub gives you the clarity to make smarter decisions.

  • Glossary
  • Iterative Process
  • Data Enablement
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  • Weighting 101
  • Methodology: Marketing Mix Modeling
  • Methodology: Choice-Based Conjoint
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We care deeply about what we do and the impact we have with our clients.

Brooke Shafer

CEO

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Brian S. Lunde

SVP, Client Engagement 

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Serap Bilis Alvarez

SVP, Information Sciences

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Laura Caraway

SVP, Client Solutions

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Emily Hagen

SVP, Advertising & Marketing

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Joe Carlson

VP, Solutions Architect & IT

Priya Shanmugam

Developer, Information Sciences

Andrea Burns

Director, Client Solutions

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Kinjal Shah

Head of Marketing

Funda Golcuklu

Manager, Information Sciences

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Tracy Sullivan

Manager, Project Operations

Alex Ornelas

Project Coordinator

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Susie Stevenson

Business Manager

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  • Why CMI
  • Our Story
  • Our Philosophy
  • Our People
  • Social Impact
  • Expertise
  • Advanced Analytics
  • Customer Experience
  • Advertising Insights & Media
  • Influencing Perceptions & Habits
  • Market Landscape
  • Messaging & Positioning
  • Product Development & Optimization
  • Purchase Pathway
  • Qualitative Research
  • Visualization & Storytelling
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  • › view all
  • Capabilities
  • Ad & Creative Testing
  • Advertising Tracking
  • Bespoke Solutions
  • Brand Positioning
  • Brand Tracking
  • Campaign Measurement 
  • Concept Testing
  • CX Tracking 
  • Journeys 
  • Message Testing
  • Market Landscape
  • CES – CSAT – NPS
  • Product Positioning 
  • Segmentation
  • Knowledge
  • Glossary
  • Iterative Process
  • Data Enablement
  • Discrete Choice 101
  • Key-Drive Analysis 101
  • MARS 101
  • MaxDiff 101
  • Significance Testing 101
  • Churn Survival Analysis 101
  • Weighting 101
  • Methodology: Marketing Mix Modeling
  • Methodology: Choice-Based Conjoint

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