Advertising Insights & Media Plan, Pivot, and Optimize Your Go-To-Market Strategy

Predict the next big thing of today and tomorrow with advertising and marketing insights that help you develop messages and ideas your audience will love.  Today’s audience is empowered and connected by technologies while overwhelmed with marketing messages at the same time.  Your organization needs the right tools and strategy to be heard above the noise.

CMI leverages our digital expertise, advanced analytics, and creativity to build go-to-market strategies that differentiate in the marketplace.  Our teams blend the art of science and storytelling to transform insights into a vision to help your brand move forward.

Methodologies

  • AAU Tracking
  • Concept Testing
  • Ad / Copy Testing 
  • Message Testing
  • Market Mix Modeling 
  • Test & Learns
  • Campaign Wrap-Up’s 
  • Syndicated Media Spend 

Go-To-Market Advertising Research Related Work

Methodology: Marketing Mix Modeling
Methodology: Marketing Mix Modeling

Construction, outcomes, and optimization of Marketing Mix Models.

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Video: Digital Engagement
Video: Digital Engagement

How to increase digital engagement for your business in 5 practical steps.

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