Advertising tracking continuously measures the business impact of an ad campaign over time, allowing your organization to keep tabs on how your campaign is performing in terms of brand awareness, product trial, and overall consumer attitudes, providing insights to optimize future campaigns.
For any brand dedicating budget to advertising campaigns, it’s essential to monitor success and pain points throughout the campaign. Ad tracking data comes together to paint a full picture of your campaign from start to finish, giving you insights into:
- Brand awareness: How familiar consumers are with the brand
- Ad recall: Whether consumers remember seeing a specific ad
- Favorable attitudes: Positive opinions about the brand
- Purchase intention: Likelihood of buying a product after seeing an ad
- Sales uplift: Increase in sales attributed to the advertising campaign
At CMI we can design continuous (i.e., a certain number of surveys are conducted every day or every week throughout the year) or pulsed (i.e., the surveying is conducted in waves, at discrete points in times, (three months or every six months). Tracking of ad campaign metrics is the best way to keep a pulse on your consumer market, their preferences, what catches their attention, and what they remember.
Let’s talk about how to optimize your current and future ad campaigns. Contact Us.
At a GlanceAdvertising Measurement Framework
Ad Tracking is both an art and science. In this framework you can see how reach and resonance metrics give you a better understanding of the business impact attributed to your ad campaign.