Concept testing research helps validate new concepts with consumers to provide confidence that you’re only investing in and developing ideas with the greatest potential. At CMI, we help test your concept early in the innovation stage, ensuring you’re investing in winning ideas prior to hitting the market. Our concept testing approach uses a myriad of traditional metrics and implicit advanced analytical techniques.
- Identify the best sales opportunities
- Evaluate your product against customer needs
- Understand the ‘why’ in customer decision-making
- Prioritize business opportunities
Let’s talk concept testing research to deliver both scalability and specificity. Contact Us.
Case Study Value Proposition
Learn how we evaluated if this client’s value proposition resonated with their consumers. Leveraging the ‘words that matter’ exercise, we enhanced value proposition concepts to make a positive impact on customer interactions.
Concept Testing MethodologyreAction™
Develop relevant and actionable concepts. Understand the intersection between choice and action through a message and pillar diagnostic map allowing you to create a holistic architecture for concept testing and refinement.