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  • Infographic Transcript

    reACTION™ | MESSAGE TESTING

    Understand The Intersection Between Choice & Action

    Before you go to market, determine which marketing messages will have the greatest impact on your target audience.When there are potentially endless ways to message your brand or product, how do you decide which ones are optimal?

    Don’t just leave it to chance.

    Let CMI’s reACTION™ testing do the heavy lifting.

    Learn what messaging will compel your target audience to act & how to incorporate it into your campaign’s narrative.

     

    Story Choice
    Low

    Story Choice
    High

    reACTION™ Score
    High

    Stealth Messages

    Low choice for story, but highly motivating

    Action: Consider

    Core Messages

    Highly motivating, and high choice for story

    Action: Prioritize

    reACTION™ Score
    Low

    Low Yield Messages

    Less motivating, and less often chosen for the story

    Action: Deprioritize

    Socially-Driven Messages

    High choice for story, but less motivating

    Action: Consider