Infographic
- Infographic Transcript
reACTION™ | MESSAGE TESTING
Understand The Intersection Between Choice & Action
Before you go to market, determine which marketing messages will have the greatest impact on your target audience.When there are potentially endless ways to message your brand or product, how do you decide which ones are optimal?
Don’t just leave it to chance.
Let CMI’s reACTION™ testing do the heavy lifting.
Learn what messaging will compel your target audience to act & how to incorporate it into your campaign’s narrative.
Story Choice
LowStory Choice
HighreACTION™ Score
HighStealth Messages
Low choice for story, but highly motivating
Action: Consider
Core Messages
Highly motivating, and high choice for story
Action: Prioritize
reACTION™ Score
LowLow Yield Messages
Less motivating, and less often chosen for the story
Action: Deprioritize
Socially-Driven Messages
High choice for story, but less motivating
Action: Consider