Message testing gives you insights into what messaging resonates with your audience and generates impact. When marketing messages work, they are 2x as influential as design in converting customers.
At CMI, we collaborate with your brand team to develop and/or refine the messages and conversations necessary to differentiate in the marketplace. We guide the development of marketing creative based on clarity, relevance, value, differentiation and ‘reasons to believe’ while addressing key obstacles that could inhibit brand commitment.
Communication matters. The right information, shared in the right way, with the right audience, can unleash your brand’s potential and set it apart from the competition.
- Test at different stages of development
Messaging, copy, concepts, storyboards, videos, still images, final assets - Test all your creative elements
Pricing, packaging, target segments, influencers - Test along stages of the funnel
Awareness, favorability, consideration, purchase intent
Let’s talk about how we can help you create messaging strategy that resonates. Contact Us.
Message Testing MethodologyreAction™
Develop relevant and actionable copy. Understand the intersection between choice and action through a message and pillar diagnostic map allowing you to create a holistic architecture for message testing and refinement.
Value PropositionWords that Matter
Look at a real-world value proposition study that evaluated concepts using a highlighter exercise to show the ‘words that matter’ in the company’s website messaging. We were able to identify the statements that make or break the concepts.
How to Deliver MessagingMoments that Matter
It is no longer just about targeting your audience with a personalized message. We now must also understand the habits of HOW they are consuming the content. Learn how we map digital consumption habits to determine what messaging content is best for each moment throughout your audience’s day.