Build a Robust Brand Strategy Using Decision Pathway™ Intelligence


What You May Already Know …

  1. Current landscape

  2. Competition

  3. Competitive intelligence

  4. Potential for new entrants


But You Need to Know …

  1. How and where to influence consumer decision making

  2. Impact of elements and considerations on brand / product selection

  3. Where to devote resources and initiatives

  4. How and where to message effectively to drive outcomes


To Determine Strategic Plans …

  1. Understand linkages between motivations and decision processes

  2. Identify relevant tipping points

  3. Optimize interactions with potential brand advocates


And Build Successful Strategies and Tactics …

  1. Develop a blueprint to drive more opportunities to choose you

  2. Guide strategy with key tipping points for high potential customers

  3. Develop effective messaging and platforms that will motivate and persuade

The Decision Pathway Model

decision pathway model

Case Study

 

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Related Sources

Framework: Decision Choice
Framework: Decision Choice

Decision Choice at a Glance: Consumer Flow Share to Brand Choice.

Read more Framework: Decision Choice
Infographic: yPrescribe™
Infographic: yPrescribe™

Simulate, Reveal, Influence. Download an overview of our Bespoke Solution yPrescribe™.

Read more Infographic: yPrescribe™
Video: Influence Brand Share
Video: Influence Brand Share

How can your company can leverage heuristics to influence brand share?

Watch the video Video: Influence Brand Share