There are over 5000 brands in the world each faced with different market development strategy issues taking priority at different stages of its growth journey. CMI’s action-oriented approaches to maximizing your market share marry a variety of methodologies providing a strategic roadmap customized to the unique needs of your brand with the greatest potential for disruption.
From our award-winning tracking studies to our Bespoke Products designed to focus on decision pathways and segmentations, we apply creative and agile solutions to successfully navigate the ever-evolving market landscape. Through our data enablement strategy we connect all the pieces needed create your market strategy while identifying growth paths for your brand and ensuring sustainable business impact.
Methodologies & Data Strategy
- Awareness Trial Usage (ATU)
- Audience Immersion
- Brand Tracking
- Decision Pathway
- Niche Audiences
- Segmentation
- State-of-the-Market
