There are over 5000 brands in the world each faced with different strategic issues taking priority at different stages of its growth journey. CMI’s action-oriented approaches to maximizing your market share marry a variety of methodologies providing a strategic roadmap customized to the unique needs of your brand with the greatest potential for disruption.
From our award-winning tracking studies to our Bespoke Products designed to focus on decision pathways and segmentations, we apply creative and agile solutions to successfully navigate the ever-evolving market landscape. We connect all the pieces needed create your market strategy while identifying growth paths for your brand and ensuring sustainable business impact.
Methodologies
- Awareness Trial Usage (ATU)
- Audience Immersion
- Brand Tracking
- Decision Pathway
- Niche Audiences
- Segmentation
- State-of-the-Market
