Develop custom, data-driven consumer segmentations for your organization to enable marketing at scale. Target, segment, & optimize personalized experiences that drive the results you need to grow customer loyalty and increase revenue.
CMI’s segmentation model creation approach is best-in-class and iterative allowing you to:
- Maximize your channel performance and avoid the one-size-fits-all trap.
- Use your customer data for targeting and maximizing the impact of your campaign by tailoring the content you show to different audiences.
- Create a loyal audience base with relevant experiences that remove obstacles from their purchasing journey.
Let’s talk about how we can target, segment, & optimize personalized experiences for your audiences. Contact Us.
Segmentation OutputPersonas
Using CCEA (Convergent Cluster Ensemble Analysis), Latent Class Multinomial Logit Model, Two Step Cluster Analysis, and Random Forest Analysis, we present an overview and comparison across segments using Personas.
Our ApproachSegmentation Model
CMI’s model creation approach is best-in-class and iterative, whereas traditional analytic approaches can lead to confirmation bias.