Brand Positioning research provides a deeper understanding of customer preferences, identifies gaps in the market, and helps you fine-tune your strategy for optimal impact. We bring to you and outside voice to help you focus on not only differentiation, but also distinctiveness.
At CMI we understand that brand positioning is not a one-time task but a continuous journey. From crafting your brand positioning to regularly assessing its effectiveness, we stay responsive to market changes, and help you ensure consistent implementation across all touchpoints. Unlock the doors to differentiation, captivate your target audience, and embark on a remarkable brand journey that will leave a lasting impression.
- Uncover your customer segments needs
- Understand your brand value as perceived by your customers
- Identify the ‘Reasons to Believe’ in your brand
Let’s define and establish your position in the market. Contact Us.
Uncovering Heuristics in Brand Tracking Studies
How can your company leverage heuristics to influence brand share? Heuristics, cognitive shortcuts humans use when making decisions, play a large role in Brand Choice.
Concept Testing MethodologyreAction™
Develop relevant and actionable concepts. Understand the intersection between choice and action through a message and pillar diagnostic map allowing you to create a holistic architecture for concept testing and refinement.