Brand Positioning research provides a deeper understanding of consumer behavior, identifies gaps in the market, and helps you fine-tune your strategy for optimal market development strategy. We bring to you and outside voice to help you focus on not only differentiation, but also distinctiveness.
At CMI we understand that brand positioning is not a one-time task but a continuous journey. From crafting your brand positioning to regularly assessing its effectiveness, we stay responsive to market changes, and help you ensure consistent implementation across all touchpoints. Unlock the doors to differentiation, captivate your target audience, and embark on a remarkable brand journey that will leave a lasting impression.
- Uncover your customer segments needs
- Dissect customer analytics to understand your brand value as perceived by your customers
- Identify the ‘Reasons to Believe’ in your brand and develop a data strategy
Let’s define your business growth strategies and establish your position in the market. Contact Us.
Uncovering Heuristics in Brand Tracking Studies
How can your company leverage heuristics to influence brand share? Heuristics, cognitive shortcuts humans use when making decisions, play a large role in Brand Choice and your Market Development Strategy.
Concept Testing MethodologyreAction™
Develop relevant and actionable concepts. Understand the intersection between choice and action through a message and pillar diagnostic map allowing you to create a holistic architecture for concept testing and refinement leveraging customer analytics.