Framework:Decision Choice
Image Transcription
Decision Choice: Brand Share
Consumer flow share to brand choice
Flow Chart Labels (Left to Right)
- Original Characteristics
- Number of Characteristics Requested
- Characteristics Requested
- Final Brand Choice
Key Insights
- Map the consumer’s journey flow to a brand choice
- Isolate the tipping points to increase brand choice
- Identify vulnerabilities and opportunities
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Categories:
Advanced Analytics
Analytics
Choice Models
Consumer Goods
Customer Experience
Data Mining
Energy Utilities
Expertise
Factor Analysis
Finance
Go-To-Market Advertising Research
Health
Hospitality
Industry
Insurance
Key Driver
Nonprofit
Pricing Analysis
Purchase Pathway
Segmentation
Significance Testing
Technology
Telecomm