Data Mining Research Archives

Case Study: PhysicianIndex™

How well do physicians know your brand drug? A dynamic assessment and educational tool with data driven healthcare analytics.

Learn more

Data Mining Market Landscape Messaging & Positioning

Infographic: CMIndex™

Transferable Value Score – A Dynamic Assessment Tool that empowers business owners and their teams.

Learn more

Data Mining Market Landscape Messaging & Positioning

Case Study: Dynamic Assessment Tool

Design custom 'ah-ha' worthy dynamic assessments with enterprise-wide scalability and stability.

Learn more

Analytics Choice Models Consumer Goods Data Mining Energy Utilities Expertise Factor Analysis Finance Go-To-Market Advertising Research Health Hospitality Industry Insurance Key Driver Nonprofit Pricing Analysis Segmentation Significance Testing Technology Telecomm

Framework: Go-To-Market Strategy

Marketing Insights for Go-To-Market Strategy: How we get there.

Learn more

Analytics Choice Models Consumer Goods Data Mining Energy Utilities Expertise Factor Analysis Finance Go-To-Market Advertising Research Health Hospitality Industry Insurance Key Driver Nonprofit Pricing Analysis Segmentation Significance Testing Technology Telecomm

Framework: Digital Creative Testing

Test Creative Natively on Platforms. In-Context Digital Creative Testing at a Glance.

Learn more

Advanced Analytics Analytics Choice Models Consumer Goods Customer Experience Data Mining Energy Utilities Expertise Factor Analysis Finance Go-To-Market Advertising Research Health Hospitality Industry Insurance Key Driver Nonprofit Pricing Analysis Purchase Pathway Segmentation Significance Testing Technology Telecomm

Framework: Decision Choice

Decision Choice at a Glance: Consumer Flow Share to Brand Choice.

Learn more

Analytics Choice Models Consumer Goods Data Mining Energy Utilities Expertise Factor Analysis Finance Health Hospitality Industry Influencing Perceptions & Habits Insurance Key Driver Nonprofit Pricing Analysis Qualitative Research Segmentation Significance Testing Technology Telecomm

Infographic: Heuristics

Decision-making basics and how to apply heuristics to your marketing strategy.

Learn more

Analytics Choice Models Consumer Goods Data Mining Energy Utilities Expertise Factor Analysis Finance Health Hospitality Industry Influencing Perceptions & Habits Insurance Key Driver Market Landscape Messaging & Positioning Nonprofit Pricing Analysis Purchase Pathway Qualitative Research Segmentation Significance Testing Technology Telecomm Visualization & Storytelling

Video: Influence Brand Share

How can your company can leverage heuristics to influence brand share?

Watch the video

Analytics Choice Models Consumer Goods Data Mining Energy Utilities Expertise Factor Analysis Finance Go-To-Market Advertising Research Health Hospitality Industry Insurance Key Driver Nonprofit Pricing Analysis Segmentation Significance Testing Technology Telecomm

Framework: Advertsing Measurement

Reach, Resonance, and Reaction. The cornerstones of our Advertising Measurement Framework.

Learn more

Advanced Analytics Analytics Choice Models Consumer Goods Data Mining Energy Utilities Expertise Factor Analysis Finance Health Hospitality Industry Insurance Key Driver Nonprofit Pricing Analysis Segmentation Significance Testing Technology Telecomm

Framework: Agile Analytics

Our Agile Analytics model developed through an iterative process.

Learn more