Purchase Pathway Research Archives

Advanced Analytics Analytics Choice Models Consumer Goods Customer Experience Data Mining Energy Utilities Expertise Factor Analysis Finance Go-To-Market Advertising Research Health Hospitality Industry Insurance Key Driver Nonprofit Pricing Analysis Purchase Pathway Segmentation Significance Testing Technology Telecomm

Framework: Decision Choice

Decision Choice at a Glance: Consumer Flow Share to Brand Choice.

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Analytics Choice Models Expertise Health Industry Influencing Perceptions & Habits Messaging & Positioning Purchase Pathway Qualitative Research Visualization & Storytelling

Infographic: yPrescribe™

Simulate, Reveal, Influence. Download an overview of our Bespoke Solution yPrescribe™.

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Analytics Choice Models Consumer Goods Data Mining Energy Utilities Expertise Factor Analysis Finance Health Hospitality Industry Influencing Perceptions & Habits Insurance Key Driver Market Landscape Messaging & Positioning Nonprofit Pricing Analysis Purchase Pathway Qualitative Research Segmentation Significance Testing Technology Telecomm Visualization & Storytelling

Video: Influence Brand Share

How can your company can leverage heuristics to influence brand share?

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Analytics Consumer Goods Energy Utilities Expertise Finance Health Hospitality Industry Insurance Market Landscape Nonprofit Purchase Pathway Segmentation Technology Telecomm

Framework: DecisionPathway™ Model

A model based on the customers decision-making pathway and optimal tactics to grow share.

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Analytics Consumer Goods Energy Utilities Expertise Finance Health Hospitality Industry Insurance Market Landscape Nonprofit Purchase Pathway Qualitative Research Segmentation Technology Telecomm

Fact Sheet: DecisionPathway™

An overview on how to build a robust brand strategy using DecisionPathway™ .

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Analytics Energy Utilities Expertise Finance Health Hospitality Industry Influencing Perceptions & Habits Insurance Messaging & Positioning Nonprofit Purchase Pathway Segmentation Technology Telecomm

Case Study: HCP Prescribing Behavior

How we designed a new segmentation scheme to identify and prioritize physician targets.

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