Purchase Pathway Archives

Analytics Choice Models Expertise Health Industry Influencing Perceptions & Habits Messaging & Positioning Purchase Pathway Qualitative Research

Infographic: Customer Experience Index

How to develop and understand your Customer Experience Index.

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Analytics Choice Models Consumer Goods Data Mining Energy Utilities Expertise Factor Analysis Finance Health Hospitality Industry Influencing Perceptions & Habits Insurance Key Driver Messaging & Positioning Nonprofit Pricing Analysis Purchase Pathway Qualitative Research Segmentation Significance Testing Technology Telecomm

Infographic: Heuristics

Decision-making basics and how to apply heuristics to your marketing strategy.

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Analytics Choice Models Expertise Health Industry Influencing Perceptions & Habits Messaging & Positioning Purchase Pathway Qualitative Research

Infographic: yPrescribe™

Simulate, Reveal, Influence. Download an overview of our Bespoke Solution yPrescribe™.

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Analytics Choice Models Consumer Goods Data Mining Energy Utilities Expertise Factor Analysis Finance Health Hospitality Industry Influencing Perceptions & Habits Insurance Key Driver Messaging & Positioning Nonprofit Pricing Analysis Purchase Pathway Qualitative Research Segmentation Significance Testing Technology Telecomm

Video: Influence Brand Share

How can your company can leverage heuristics to influence brand share?

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Analytics Choice Models Consumer Goods Data Mining Energy Utilities Expertise Factor Analysis Finance Health Hospitality Industry Influencing Perceptions & Habits Insurance Key Driver Nonprofit Pricing Analysis Purchase Pathway Segmentation Significance Testing Technology Telecomm

Video: Heuristics 101

What are heuristics and how do we use them in everyday decision making?

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Analytics Consumer Goods Energy Utilities Expertise Finance Health Hospitality Industry Influencing Perceptions & Habits Insurance Messaging & Positioning Nonprofit Purchase Pathway Segmentation Technology Telecomm

Framework: DecisionPathway™ Model

A model based on the customers decision-making pathway and optimal tactics to grow share.

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Advanced Analytics Analytics Consumer Goods Customer Experience Energy Utilities Expertise Finance Health Hospitality Industry Insurance Nonprofit Purchase Pathway Qualitative Research Technology Telecomm

Infographic: Why CX Matters

Need to enhance your customer experience program? Learn what steps to take to make it happen.

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Analytics Consumer Goods Energy Utilities Expertise Finance Health Hospitality Industry Influencing Perceptions & Habits Insurance Messaging & Positioning Nonprofit Purchase Pathway Qualitative Research Segmentation Technology Telecomm

Fact Sheet: DecisionPathway™

An overview on how to build a robust brand strategy using DecisionPathway™ .

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Analytics Energy Utilities Expertise Finance Health Hospitality Industry Influencing Perceptions & Habits Insurance Messaging & Positioning Nonprofit Purchase Pathway Segmentation Technology Telecomm

Case Study: HCP Prescribing Behavior

How we designed a new segmentation scheme to identify and prioritize physician targets.

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Purchase Pathway

Infographic: Customer Experience Index

Infographic: Heuristics

Infographic: yPrescribe™

Video: Influence Brand Share

Video: Heuristics 101

Framework: DecisionPathway™ Model

Infographic: Why CX Matters

Fact Sheet: DecisionPathway™

Case Study: HCP Prescribing Behavior

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