Customer Experience Messaging & Positioning Infographic: Words that Matter Evaluate concepts using a highlighter exercise to show the 'words that matter' in messaging to optimize market development strategy. Learn more
Customer Experience Messaging & Positioning Qualitative Research Case Study: Value Proposition Optimizing Consumer Interactions though 'Words that Matter.’ Learn more
Choice Models Customer Experience Case Study: Designing Experience Maps Designing Experience Maps to Improve Customer Loyalty Learn more
Choice Models Customer Experience Infographic: Journey Mapping A Journey Map of the onboarding experience for a major financial institution Learn more
Analytics Customer Experience Expertise Finance Industry Qualitative Research Capability: Closed-Loop Feedback (CLF) Closed-Loop Feedback Measurement At-A-Glance: Two levels of CLF capability. Learn more
Analytics Customer Experience Expertise Finance Industry Qualitative Research Framework: Closed-Loop Feedback Closed-Loop Feedback Measurement At-A-Glance: Features and Capabilities Learn more
Analytics Customer Experience Expertise Finance Industry Qualitative Research Case Study: CX Architecture Redesigning CX Measurement Architecture to Align with Customer Journeys. Learn more
Customer Experience Expertise Industry CMI + Salesforce: Closed-Loop System Harness the Expertise of CMI Propelled by Salesforce’s Case Management Platform. Learn more
Analytics Customer Experience Expertise Health Industry Messaging & Positioning Qualitative Research Infographic: Patient Adherence Journey A Journey Map of a patient adherence program for a major Pharma company. Learn more
Choice Models Customer Experience Video 2: Customer Journey Disconnect Reorient transactional measurement around the customer journeys. Watch the video