Finance Archives

Analytics Expertise Finance Industry Influencing Perceptions & Habits

Infographic: Generational $ Matters

Generational differences in attitudes and approaches to investing and other financial matters

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Analytics Expertise Finance Industry Influencing Perceptions & Habits Market Landscape

Infographic: Money Matters

CMI's 2022 Financial Health Survey Results - Understanding Money Habits of the Average American

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Analytics Customer Experience Expertise Finance Industry Qualitative Research

Infographic: Journey Mapping

A Journey Map of the onboarding experience for a major financial institution

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Analytics Expertise Finance Industry Messaging & Positioning Qualitative Research Segmentation

Personas: Women Investors

Bringing the 'Women Investors' segment to life with Customer Personas.

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Analytics Customer Experience Expertise Finance Industry Qualitative Research

Case Study: Journey Mapping

Evaluating the Onboarding Experience for a major financial institution

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Analytics Choice Models Consumer Goods Data Mining Energy Utilities Expertise Factor Analysis Finance Health Hospitality Industry Influencing Perceptions & Habits Insurance Key Driver Nonprofit Pricing Analysis Qualitative Research Segmentation Significance Testing Technology Telecomm

Infographic: Heuristics

Decision-making basics and how to apply heuristics to your marketing strategy.

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Analytics Choice Models Consumer Goods Data Mining Energy Utilities Expertise Factor Analysis Finance Health Hospitality Industry Influencing Perceptions & Habits Insurance Key Driver Market Landscape Messaging & Positioning Nonprofit Pricing Analysis Purchase Pathway Qualitative Research Segmentation Significance Testing Technology Telecomm

Video: Influence Brand Share

How can your company can leverage heuristics to influence brand share?

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Consumer Goods Energy Utilities Expertise Finance Health Hospitality Industry Influencing Perceptions & Habits Insurance Nonprofit Technology Telecomm

Video: Heuristics 101

What are heuristics and how do we use them in everyday decision making?

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Analytics Choice Models Consumer Goods Data Mining Energy Utilities Expertise Factor Analysis Finance Go-To-Market Advertising Research Health Hospitality Industry Insurance Key Driver Nonprofit Pricing Analysis Segmentation Significance Testing Technology Telecomm

Framework: Advertsing Measurement

Reach, Resonance, and Reaction. The cornerstones of our Advertising Measurement Framework.

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Advanced Analytics Analytics Choice Models Consumer Goods Data Mining Energy Utilities Expertise Factor Analysis Finance Health Hospitality Industry Insurance Key Driver Nonprofit Pricing Analysis Segmentation Significance Testing Technology Telecomm

Framework: Agile Analytics

Our Agile Analytics model developed through an iterative process.

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Finance

Infographic: Generational $ Matters

Infographic: Money Matters

Infographic: Journey Mapping

Personas: Women Investors

Case Study: Journey Mapping

Infographic: Heuristics

Video: Influence Brand Share

Video: Heuristics 101

Framework: Advertsing Measurement

Framework: Agile Analytics

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