Fact Sheet: Marketing Attributes

3 Marketing Attributes Honoring Shark Week

#sharkweek

1.  — Intuition
   Sharks have 6 senses, meaning they are constantly aware of their environment. One of the most important things you can do as a marketer is to keep tabs on the industry, both for your business and for your customers. Put your sensors out there in order to develop a plan of attack. 79% of marketers use analytics to track content allowing marketers to know exactly what will and won’t work.

2. — Adaptability
   There are 470 recognized species of sharks, each with its own unique set of adaptations for surviving in the oceanic depths. Likewise, businesses need to learn to adjust their messaging and, in some cases, their strategy, to better connect with their target audience.

3.  — Curiosity
   Sharks are inherently inquisitive creatures who like exploring new noises and scents. Curiosity is a terrific quality to possess in order to be successful in your marketing goals. Marketers must be driven to constantly try new things and push the limits of what attracts and keeps audiences and what doesn’t.