• Infographic Transcript

    SNAPSHOTIn-Context Digital Creative Testing

    Example creative asset for testing

    Test Creative Natively on Platforms

    How It Works

    • In respondents real social media feeds
    • Simulates real-world scrolling
    • Determine length of time your test ad was “in view”
    • Test different asset formats, lengths, post copy and more
    • Learn what is and isn’t “eye catching”
    • Collects real behavioral data in feed

    What You Learn

    • Measures for advertising success, including Behavior Change, Overall Appeal and Brand Linkage, and more
    • Get messaging cut through
    • Identify emotional reaction feedback
    • Learn the why? behind performance using qualitative verbatim commentary