Choice Models Research Archives

Choice Models Customer Experience

Case Study: Designing Experience Maps

Designing Experience Maps to Improve Customer Loyalty

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Choice Models Customer Experience

Infographic: Journey Mapping

A Journey Map of the onboarding experience for a major financial institution

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Analytics Choice Models Consumer Goods Data Mining Energy Utilities Expertise Factor Analysis Finance Go-To-Market Advertising Research Health Hospitality Industry Insurance Key Driver Nonprofit Pricing Analysis Segmentation Significance Testing Technology Telecomm

Framework: Go-To-Market Strategy

Marketing Insights for Go-To-Market Strategy: How we get there.

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Analytics Choice Models Consumer Goods Data Mining Energy Utilities Expertise Factor Analysis Finance Go-To-Market Advertising Research Health Hospitality Industry Insurance Key Driver Nonprofit Pricing Analysis Segmentation Significance Testing Technology Telecomm

Framework: Digital Creative Testing

Test Creative Natively on Platforms. In-Context Digital Creative Testing at a Glance.

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Choice Models Customer Experience

Video 2: Customer Journey Disconnect

Reorient transactional measurement around the customer journeys.

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Advanced Analytics Analytics Choice Models Consumer Goods Customer Experience Data Mining Energy Utilities Expertise Factor Analysis Finance Go-To-Market Advertising Research Health Hospitality Industry Insurance Key Driver Nonprofit Pricing Analysis Purchase Pathway Segmentation Significance Testing Technology Telecomm

Framework: Decision Choice

Decision Choice at a Glance: Consumer Flow Share to Brand Choice.

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Advanced Analytics Analytics Choice Models Expertise Factor Analysis Health Industry

Video: Uncovering Causality

How uncovering causality changed our client's go-to-market strategy.

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Analytics Choice Models Consumer Goods Data Mining Energy Utilities Expertise Factor Analysis Finance Health Hospitality Industry Influencing Perceptions & Habits Insurance Key Driver Nonprofit Pricing Analysis Qualitative Research Segmentation Significance Testing Technology Telecomm

Infographic: Decision-Making & Heuristics

Decision-making basics and how to apply heuristics to your marketing strategy.

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Analytics Choice Models Expertise Health Industry Influencing Perceptions & Habits Messaging & Positioning Purchase Pathway Qualitative Research Visualization & Storytelling

Infographic: yPrescribe™

Simulate, Reveal, Influence. Download an overview of our Bespoke Solution yPrescribe™.

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Analytics Choice Models Consumer Goods Data Mining Energy Utilities Expertise Factor Analysis Finance Health Hospitality Industry Influencing Perceptions & Habits Insurance Key Driver Market Landscape Messaging & Positioning Nonprofit Pricing Analysis Purchase Pathway Qualitative Research Segmentation Significance Testing Technology Telecomm Visualization & Storytelling

Video: Influence Brand Share

How can your company can leverage heuristics to influence brand share?

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