Consumer Goods Archives

Analytics Consumer Goods Energy Utilities Expertise Finance Go-To-Market Advertising Research Health Hospitality Industry Insurance Messaging & Positioning Nonprofit Technology Telecomm

Conference: IA Takeaways

Three Takeaways from the 2024 Insights Association Conference.

Learn more

Analytics Choice Models Consumer Goods Data Mining Energy Utilities Expertise Factor Analysis Finance Go-To-Market Advertising Research Health Hospitality Industry Insurance Key Driver Nonprofit Pricing Analysis Segmentation Significance Testing Technology Telecomm

Framework: Go-To-Market Strategy

Marketing Insights for Go-To-Market Strategy: How we get there.

Learn more

Analytics Choice Models Consumer Goods Data Mining Energy Utilities Expertise Factor Analysis Finance Go-To-Market Advertising Research Health Hospitality Industry Insurance Key Driver Nonprofit Pricing Analysis Segmentation Significance Testing Technology Telecomm

Framework: Digital Creative Testing

Test Creative Natively on Platforms. In-Context Digital Creative Testing at a Glance.

Learn more

Analytics Consumer Goods Energy Utilities Expertise Finance Go-To-Market Advertising Research Health Hospitality Industry Insurance Messaging & Positioning Nonprofit Technology Telecomm

Fact Sheet: Marketing Attributes

Three Successful Marketing Attributes Honoring Shark Week.

Learn more

Advanced Analytics Analytics Choice Models Consumer Goods Customer Experience Data Mining Energy Utilities Expertise Factor Analysis Finance Go-To-Market Advertising Research Health Hospitality Industry Insurance Key Driver Nonprofit Pricing Analysis Purchase Pathway Segmentation Significance Testing Technology Telecomm

Framework: Decision Choice

Decision Choice at a Glance: Consumer Flow Share to Brand Choice.

Learn more

Analytics Consumer Goods Energy Utilities Expertise Finance Go-To-Market Advertising Research Health Hospitality Industry Insurance Messaging & Positioning Nonprofit Technology Telecomm

FactSheet: Email Tips

3 practical tips on how to get the most out of your emails.

Learn more

Analytics Choice Models Consumer Goods Data Mining Energy Utilities Expertise Factor Analysis Finance Health Hospitality Industry Influencing Perceptions & Habits Insurance Key Driver Nonprofit Pricing Analysis Qualitative Research Segmentation Significance Testing Technology Telecomm

Infographic: Heuristics

Decision-making basics and how to apply heuristics to your marketing strategy.

Learn more

Analytics Choice Models Consumer Goods Data Mining Energy Utilities Expertise Factor Analysis Finance Health Hospitality Industry Influencing Perceptions & Habits Insurance Key Driver Market Landscape Messaging & Positioning Nonprofit Pricing Analysis Purchase Pathway Qualitative Research Segmentation Significance Testing Technology Telecomm

Video: Influence Brand Share

How can your company can leverage heuristics to influence brand share?

Watch the video

Consumer Goods Energy Utilities Expertise Finance Health Hospitality Industry Influencing Perceptions & Habits Insurance Nonprofit Technology Telecomm

Video: Heuristics 101

What are heuristics and how do we use them in everyday decision making?

Watch the video

Analytics Choice Models Consumer Goods Data Mining Energy Utilities Expertise Factor Analysis Finance Go-To-Market Advertising Research Health Hospitality Industry Insurance Key Driver Nonprofit Pricing Analysis Segmentation Significance Testing Technology Telecomm

Framework: Advertsing Measurement

Reach, Resonance, and Reaction. The cornerstones of our Advertising Measurement Framework.

Learn more

Consumer Goods

Conference: IA Takeaways

Framework: Go-To-Market Strategy

Framework: Digital Creative Testing

Fact Sheet: Marketing Attributes

Framework: Decision Choice

FactSheet: Email Tips

Infographic: Heuristics

Video: Influence Brand Share

Video: Heuristics 101

Framework: Advertsing Measurement

Why CMI

Expertise

Our Work

Bespoke Solutions