FactSheet: Email

3 Tips for Getting Your Emails on the Must-Read List

(instead of the bye-bye spam folder)

01 — Be Specific and Urgent

Your email subject line should create a sense of urgency while giving readers some indication of what to expect once they open the email.
E.g. “The Future of your Health is on Your Wrist!” – Apple Watch

02 — Use Numbers

Numbers help readers by providing them with expectation management so that they know exactly what they are getting into. Numbers also attract attention because they’re differently shaped from letters.
E.g. 93% of B2B marketers use email to distribute content. Are your emails getting opened?

03 — Break Character

There are always preconceived notions people have about certain marketing elements.
E.g. Most people perceive surveys as boring. Here is where you can break character with humor: “Yes it’s a survey, but not boring.”