DecisionPathway™ Model

A model based on the customers decision-making pathway and optimal tactics to grow share.

decision pathway model

Image Transcription

STEP 1
Decision Pathway Modeling

Factors and Items

  • FACTOR 1: Item 1, Item 2, Item 3
  • FACTOR 2: Item 3, Item 4
  • FACTOR 3: Item 5, Item 6
  • FACTOR 4: Item 7, Item 8

Decision

STEP 2
Segmentation Analysis

Decision Pathway Model used as input into the segmentation analysis

Pathway

STEP 3
Segments

Groups of people representing different segments derived from the pathway analysis.

Interpretation of the segment profiles within the context of the Decision Pathway Model.