DecisionPathway™ Fact Sheet

Infographic Transcription (expand)
What You May Already Know …
- Current landscape
- Competition
- Competitive intelligence
- Potential for new entrants
But You Need to Know …
- How and where to influence consumer decision making
- Impact of elements and considerations on brand / product selection
- Where to devote resources and initiatives
- How and where to message effectively to drive outcomes
To Determine Strategic Plans …
- Understand linkages between motivations and decision processes
- Identify relevant tipping points
- Optimize interactions with potential brand advocates
And Build Successful Strategies and Tactics …
- Develop a blueprint to drive more opportunities to choos