DecisionPathway™ Fact Sheet

An overview on how to build a robust brand strategy using DecisionPathway™
Infographic: Build a Robust Brand Strategy Using Decision Pathway Intelligence

Infographic Transcription (expand)

What You May Already Know …

  1. Current landscape
  2. Competition
  3. Competitive intelligence
  4. Potential for new entrants

But You Need to Know …

  1. How and where to influence consumer decision making
  2. Impact of elements and considerations on brand / product selection
  3. Where to devote resources and initiatives
  4. How and where to message effectively to drive outcomes

To Determine Strategic Plans …

  1. Understand linkages between motivations and decision processes
  2. Identify relevant tipping points
  3. Optimize interactions with potential brand advocates

And Build Successful Strategies and Tactics …

  1. Develop a blueprint to drive more opportunities to choos