Brooke Shafer


“In this ever-evolving marketplace, the most powerful and enduring brands are powered by data.”

Brooke is a veteran executive that has extensive experience both on the client and supplier sides.  Prior to her current role as President and CEO of CMI, Brooke was the youngest executive in AT&T’s history. Leading the AT&T Postpaid wireless subscriber base of 63M lines.  Brooke oversaw the loyalty, churn, pricing and promotion departments for wireless consumer base, loyalty call center of +4K agents and retail support for all VPGMs. Her portfolio represented 60% of the total company’s EBIDTA.  Prior to overseeing the Postpaid Wireless Subscribers, Brooke was Chief of Staff to the President of AT&T and DirectTV consumer product and services.  Prior to this, Brooke built and lead the Advertising and Retail insights department.  Prior to Brooke’s time at AT&T, Brooke developed and launched the Best Places to Work methodology as well as the widely used EEM (Employee Engagement Model).  ​

Brooke sits on the NSBA Leadership Council as well as Technology & Data and Economic Advisory Boards. She also is a board member of KECTIL, a non-profit for youth in developing countries. Brooke has her BS in Psychology from the University of Georgia and her Master’s in Marketing Research from the University of Georgia.