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Why CMI

We believe in research that empowers clients to thrive.
As a diverse, fanatically curious team, we never stop seeking answers.

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We spent years becoming experts in our field so that you don’t have to.
You give us goals, we give you a game plan.

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From 101 guides & glossary terms to the latest technology & tools shaping the marketing analytics industry, our Knowledge Hub gives you the clarity to make smarter decisions.

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  • Capabilities
  • Ad & Creative Testing
  • Advertising Tracking
  • Bespoke Solutions
  • Brand Positioning
  • Brand Tracking
  • Campaign Measurement 
  • Concept Testing
  • CX Tracking 
  • Journeys 
  • Message Testing
  • Market Landscape
  • CES – CSAT – NPS
  • Product Positioning 
  • Segmentation
  • Knowledge
  • Glossary
  • Iterative Process
  • Data Enablement
  • Discrete Choice 101
  • Key-Drive Analysis 101
  • MARS 101
  • MaxDiff 101
  • Significance Testing 101
  • Churn Survival Analysis 101
  • Weighting 101
  • Methodology: Marketing Mix Modeling
  • Methodology: Choice-Based Conjoint

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