FactSheet: LinkedIn Posts

4 practical tips on how to create engaging posts on LinkedIn.

Image Transcription

4 Tips for How to Create an Awesome LinkedIn Post

  1. Limit posts to under 145 characters – approximately 25 words including spaces. After this count, readers will have to click ‘read more’ to access the rest of your post.
  2. Use the @ function to tag other people or companies in your post. Tagging users can increase engagement by 56%.
  3. Use #hashtags! The hashtag search bar allows you to browse relevant hashtags categorized by popularity. Hashtags help people find your content more easily, maximizing reach and engagement.
  4. Use a visual with your post. Posts with images have 2.3X more engagement than those without images.

LinkedIn icons: thumbs up, comment, heart