Expertise

Framework: Decision Choice

Advanced Analytics Analytics Choice Models Consumer Goods Customer Experience Data Mining Energy Utilities Expertise Factor Analysis Finance Go-To-Market Advertising Research Health Hospitality Industry Insurance Key Driver Nonprofit Pricing Analysis Purchase Pathway Segmentation Significance Testing Technology Telecomm

Framework: Decision Choice

Decision Choice at a Glance: Consumer Flow Share to Brand Choice.

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Video: KOL Mapping

Analytics Expertise Go-To-Market Advertising Research Health Industry Influencing Perceptions & Habits Market Landscape Messaging & Positioning Qualitative Research

Video: KOL Mapping

Leveraging KOL Mapping to increase Physician Drug Trial

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Infographic: Generational $ Matters

Analytics Expertise Finance Industry Influencing Perceptions & Habits

Infographic: Generational $ Matters

Generational differences in attitudes and approaches to investing and other financial matters

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Infographic: Money Matters

Analytics Expertise Finance Industry Influencing Perceptions & Habits Market Landscape

Infographic: Money Matters

CMI's 2022 Financial Health Survey Results - Understanding Money Habits of the Average American

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Personas: Women Investors

Analytics Expertise Finance Industry Messaging & Positioning Qualitative Research Segmentation

Personas: Women Investors

Bringing the 'Women Investors' segment to life with Customer Personas.

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Framework: reACTION™

Expertise Industry Messaging & Positioning

Framework: reACTION™

Determine which messages will have the most impact on your target audience.

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Case Study: Journey Mapping

Analytics Customer Experience Expertise Finance Industry Qualitative Research

Case Study: Journey Mapping

Evaluating the Onboarding Experience for a major financial institution

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Infographic: Customer Experience Index

Analytics Customer Experience Expertise Health Industry Qualitative Research

Infographic: Customer Experience Index

How to develop and understand your Customer Experience Index.

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Case Study: Agile CX Tracking

Analytics Customer Experience Expertise Finance Industry Qualitative Research

Case Study: Agile CX Tracking

Designing Agile and Continuous Customer Experience Tracking Studies

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Video: Digital Engagement

Expertise Go-To-Market Advertising Research Health Industry Messaging & Positioning Qualitative Research

Video: Digital Engagement

How to increase digital engagement for your business in 5 practical steps.

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