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Analytics Choice Models Consumer Goods Data Mining Energy Utilities Expertise Factor Analysis Finance Go-To-Market Advertising Research Health Hospitality Industry Insurance Key Driver Nonprofit Pricing Analysis Segmentation Significance Testing Technology Telecomm

Methodology: Marketing Mix Modeling

Construction, outcomes, and optimization of Marketing Mix Models.

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Analytics Energy Utilities Expertise Finance Health Hospitality Industry Influencing Perceptions & Habits Insurance Messaging & Positioning Nonprofit Purchase Pathway Segmentation Technology Telecomm

Case Study: HCP Prescribing Behavior

How we designed a new segmentation scheme to identify and prioritize physician targets.

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Advanced Analytics Analytics Choice Models Consumer Goods Energy Utilities Expertise Finance Health Hospitality Industry Insurance Nonprofit Technology Telecomm

Methodology: Choice-Based Conjoint

Understand how buyers value the components of a product

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Methodology: Marketing Mix Modeling

Case Study: HCP Prescribing Behavior

Methodology: Choice-Based Conjoint

Why CMI

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