Qualitative Research Archives

Video: Digital Engagement

How to increase digital engagement for your business in 5 practical steps.

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Analytics Choice Models Consumer Goods Data Mining Energy Utilities Expertise Factor Analysis Finance Health Hospitality Industry Influencing Perceptions & Habits Insurance Key Driver Nonprofit Pricing Analysis Qualitative Research Segmentation Significance Testing Technology Telecomm

Infographic: Heuristics

Decision-making basics and how to apply heuristics to your marketing strategy.

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Analytics Choice Models Expertise Health Industry Influencing Perceptions & Habits Messaging & Positioning Purchase Pathway Qualitative Research

Infographic: yPrescribe™

Simulate, Reveal, Influence. Download an overview of our Bespoke Solution yPrescribe™.

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Analytics Choice Models Consumer Goods Data Mining Energy Utilities Expertise Factor Analysis Finance Health Hospitality Industry Influencing Perceptions & Habits Insurance Key Driver Market Landscape Messaging & Positioning Nonprofit Pricing Analysis Purchase Pathway Qualitative Research Segmentation Significance Testing Technology Telecomm

Video: Influence Brand Share

How can your company can leverage heuristics to influence brand share?

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Analytics Consumer Goods Customer Experience Energy Utilities Expertise Finance Health Hospitality Industry Insurance Nonprofit Qualitative Research Technology Telecomm

Infographic: Why CX Matters

Need to enhance your customer experience program? Learn what steps to take to make it happen.

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Analytics Consumer Goods Energy Utilities Expertise Finance Health Hospitality Industry Insurance Market Landscape Nonprofit Purchase Pathway Qualitative Research Segmentation Technology Telecomm

Fact Sheet: DecisionPathway™

An overview on how to build a robust brand strategy using DecisionPathway™ .

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Analytics Industry Qualitative Research

Fact Sheet: Qual vs. Quant Research

A brief overview of the difference between qual vs. quant.

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Expertise Finance Messaging & Positioning Qualitative Research Segmentation

Key Insights: Women Investors

Key findings and characteristics of the women investors segment

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Qualitative Research

Video: Digital Engagement

Infographic: Heuristics

Infographic: yPrescribe™

Video: Influence Brand Share

Infographic: Why CX Matters

Fact Sheet: DecisionPathway™

Fact Sheet: Qual vs. Quant Research

Key Insights: Women Investors

Why CMI

Expertise

Our Work

Bespoke Solutions