Qualitative Research

Infographic: Customer Experience Index

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How to develop and understand your Customer Experience Index.

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Analytics Customer Experience Expertise Finance Industry Qualitative Research

Case Study: Agile CX Tracking

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Designing Agile and Continuous Customer Experience Tracking Studies

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Expertise Go-To-Market Advertising Research Health Industry Messaging & Positioning Qualitative Research

Video: Digital Engagement

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How to increase digital engagement for your business in 5 practical steps.

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Analytics Choice Models Consumer Goods Data Mining Energy Utilities Expertise Factor Analysis Finance Health Hospitality Industry Influencing Perceptions & Habits Insurance Key Driver Nonprofit Pricing Analysis Qualitative Research Segmentation Significance Testing Technology Telecomm

Infographic: Heuristics

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Decision-making basics and how to apply heuristics to your marketing strategy.

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Analytics Choice Models Expertise Health Industry Influencing Perceptions & Habits Messaging & Positioning Purchase Pathway Qualitative Research Visualization & Storytelling

Infographic: yPrescribe™

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Simulate, Reveal, Influence. Download an overview of our Bespoke Solution yPrescribe™.

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Analytics Choice Models Consumer Goods Data Mining Energy Utilities Expertise Factor Analysis Finance Health Hospitality Industry Influencing Perceptions & Habits Insurance Key Driver Market Landscape Messaging & Positioning Nonprofit Pricing Analysis Purchase Pathway Qualitative Research Segmentation Significance Testing Technology Telecomm Visualization & Storytelling

Video: Influence Brand Share

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How can your company can leverage heuristics to influence brand share?

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Analytics Consumer Goods Customer Experience Energy Utilities Expertise Finance Health Hospitality Industry Insurance Nonprofit Qualitative Research Technology Telecomm

Infographic: Why CX Matters

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Need to enhance your customer experience program? Learn what steps to take to make it happen.

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Analytics Consumer Goods Energy Utilities Expertise Finance Health Hospitality Industry Insurance Market Landscape Nonprofit Purchase Pathway Qualitative Research Segmentation Technology Telecomm

Fact Sheet: DecisionPathway™

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An overview on how to build a robust brand strategy using DecisionPathway™ .

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Analytics Industry Qualitative Research

Fact Sheet: Qual vs. Quant Research

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Qual vs. quant fact sheet: Understand when to leverage qualitative insight versus quantitative data to drive smarter research decisions.

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Expertise Finance Messaging & Positioning Qualitative Research Segmentation

Key Insights: Women Investors

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Key findings and characteristics of the women investors segment

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