Customer Experience Messaging & Positioning Infographic: Words that Matter Evaluate concepts using a highlighter exercise to show the 'words that matter' in messaging. Learn more
Customer Experience Messaging & Positioning Qualitative Research Case Study: Value Proposition Optimizing Consumer Interactions though 'Words that Matter.’ Learn more
Analytics Expertise Qualitative Research Segmentation Segmentation: Personas An overview and comparison across segments using Personas Learn more
Choice Models Customer Experience Case Study: Designing Experience Maps Designing Experience Maps to Improve Customer Loyalty Learn more
