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Why CMI

We believe in research that empowers clients to thrive.
As a diverse, fanatically curious team, we never stop seeking answers.

  • Our Story
  • Our Philosophy
  • Our People
  • Social Impact

Expertise

We spent years becoming experts in our field so that you don’t have to.
You give us goals, we give you a game plan.

  • Advanced Analytics
  • Customer Experience
  • Advertising Insights & Media
  • Influencing Perceptions & Habits
  • Market Landscape
  • Messaging & Positioning
  • Product Development & Optimization
  • Purchase Pathway
  • Qualitative Research
  • Visualization & Storytelling

Capabilities

We tailor our solutions to meet YOUR needs.
Browse some of our capabilities.

  • Ad & Creative Testing
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  • Bespoke Solutions
  • Brand Positioning
  • Brand Tracking
  • Campaign Measurement 
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  • CX Tracking 
  • Journeys 
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  • CES – CSAT – NPS
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Our People

We care deeply about what we do and the impact we have with our clients.

Brooke Shafer

CEO

Brian Lunde, Headshot

Brian S. Lunde

SVP, Client Engagement 

Serap Alvarez, Headshot

Serap Bilis Alvarez

SVP, Information Sciences

Laura Caraway, Headshot

Laura Caraway

SVP, Client Solutions

Emily Hagen, Headshot

Emily Hagen

SVP, Advertising & Marketing

Joe Carlson, Headshot

Joe Carlson

VP, Solutions Architect & IT

Priya Shanmugam

Developer, Information Sciences

Andrea Burns

Director, Client Solutions

Kinjal Shah, Headshot

Kinjal Shah

Head of Marketing

Funda Golcuklu

Manager, Information Sciences

Tracy Sullivan, Headshot

Tracy Sullivan

Manager, Project Operations

Alex Ornelas

Project Coordinator

Susie Sevenson, Headshot

Susie Stevenson

Business Manager

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  • Why CMI
  • Our Story
  • Our Philosophy
  • Our People
  • Social Impact
  • Expertise
  • Advanced Analytics
  • Customer Experience
  • Advertising Insights & Media
  • Influencing Perceptions & Habits
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  • Our Work
  • Infographic: Words that Matter
  • Case Study: Value Proposition
  • Segmentation: Personas
  • Case Study: Designing Experience Maps
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  • Capabilities
  • Ad & Creative Testing
  • Advertising Tracking
  • Bespoke Solutions
  • Brand Positioning
  • Brand Tracking
  • Campaign Measurement 
  • Concept Testing
  • CX Tracking 
  • Journeys 
  • Message Testing
  • Market Landscape
  • CES – CSAT – NPS
  • Product Positioning 
  • Segmentation
  • Knowledge

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