‘Any company can know a lot about their customers, knowing what to do with that information is what drives growth.’
Pete delivers high-value solutions that allow clients to increase market share and profitability. With 20+ years of experience, Pete specializes in converting data into insights that drive strategic decisions and create a significant business impact. His teammates often call him “a data guy who wears a commercial hat.” He serves marketing departments by providing expert research and strategy development to support products across their entire marketing lifecycle. Pete is adept at identifying and meeting customer needs by delivering demonstrable ROIs.
Throughout his career, Pete has successfully sold complex solutions within the healthcare, banking, manufacturing, technology and education markets. He has worked with 16 of the top 35 pharma and biotech companies, many in the entrepreneurial or startup phase. Before joining CMI, Pete held leadership positions at KJT Group, OSG Analytics and Health Market Science (now LexisNexis). He holds a BA in Communication and a BS in Psychology from Rutgers University and also completed coursework at Wharton School of Business.