SVP of Client Solutions | Research Whisperer | Storytelling Strategist Say Hello to Laura Caraway

CMI- Laura Caraway

At CMI, we know that great research doesn’t stop at great data. It needs to connect, inspire, and drive action. And that’s exactly where Laura Caraway shines.

With more than 20 years of experience in marketing research, Laura is the person you want when you need to take a mountain of data and turn it into a story that’s clear, compelling, and—most importantly—useful.

“We know how to take data and weave it into a story that is relevant to every stakeholder.” – Laura Caraway

That pretty much sums up her superpower.

🧠 What Laura Does (and Why It Matters)

As SVP of Client Solutions, Laura leads CMI’s operations and ensures every project is designed and delivered with precision, purpose, and a whole lot of insight. Her job? Making sure the work we do doesn’t just check boxes—it drives real, strategic impact.

Whether it’s identifying unmet customer needs, testing product concepts, or sharpening brand messaging, Laura brings clarity and focus to everything we do.

Her industry experience covers a broad spectrum, including:

    • 💳 Financial services
    • 💊 Healthcare and pharmaceuticals
    • 📱 Telecommunications
    • ✈️ Hospitality and travel
    • ⚡ Utilities
    • 🍽️ Food service

She works closely with clients across these sectors to make sure their research delivers insights they can actually use—whether you’re in the C-suite or running day-to-day marketing ops.

💼 Leadership, Strategy & a Whole Lot of Know-How

Beyond projects, Laura helps steer the ship at CMI. As a member of the Steering Committee, she plays a key role in shaping company strategy, improving operations, and guiding innovation.

Before joining CMI, Laura held senior research positions at several top-tier organizations, including a global pharmaceutical giant. She earned her MBA from UNC Chapel Hill and her BS in Marketing from Boston College—so she’s equally fluent in data and business strategy.

🌟 A Few Fun Facts About Laura

She’s not just a research whiz—Laura’s also a lover of quirky characters, tea time, and life’s unexpected turns. Here are a few fun things to know about her:

📚 Favorite reads:

Give her a story with a perfectly imperfect main character and she’s hooked. Some of her faves? A Man Called Ove, Eleanor Oliphant Is Completely Fine, and Martyr.

👩‍💼 First job ever:

She worked in the accounting department of a department store in 10th grade, where the supervisor enforced total silence. (Yes, she literally got shushed.) She didn’t stick around long.

☕ Go-to beverage:

A hot cup of black tea with milk is her go-to pick-me-up. Cozy and classic.

💬 Why Laura’s a Big Deal at CMI

Laura brings heart, brains, and a whole lot of experience to CMI. She makes research feel less like a pile of numbers and more like a powerful story that helps clients move forward with confidence.

If you’re looking for someone who can turn your customer insights into strategy that sticks—Laura’s your person.

👉 Want to meet more of our team or see how we can help you understand your customers better?

Check out more stories on our Insights Blog or reach out to learn what CMI can do for you.