Decoding Research Why You Need Our Marketing Research Glossary
If you’ve ever tried to read a research report and felt like you were deciphering a foreign language—don’t worry, you’re not alone.
That’s exactly why we built the CMI Research Glossary—your go-to guide for understanding common market research terms and research terminology without needing a PhD (or a translator).
What Is the CMI Research Glossary?
Our research glossary is a plain-language, easy-to-navigate dictionary of key terms used in market research, social research, and insights reporting. It’s designed for:
- Clients navigating research proposals
- Students learning the ropes
- Fellow researchers needing a quick refresher
- Curious minds who love clarity
You’ll find definitions for everything from “quantitative research” to “panel attrition”, written by real researchers in a way that makes sense—even if you’ve never worked in research before.
Why It Matters
Let’s face it—understanding research terminology is essential if you want to get real value from your data. Misunderstand a few key terms and you risk misinterpreting entire projects. That’s where our glossary shines. We make the language of research less intimidating and more empowering.
No jargon, no fluff—just clear, concise explanations that help you confidently engage with insights and reports.
A Sneak Peek at What You’ll Learn
Here are just a few examples of the research terms we break down in the glossary:
- Quantitative vs. Qualitative – Learn the difference and when to use each method.
- Margin of Error – Understand why it matters in survey results.
- Sampling – Discover how samples are selected and why it affects your data.
- Bias – Find out how to spot it and reduce it in your research design.
How to Use the Glossary
The CMI Research Glossary is simple to use. Just visit the glossary page, search for the term you need help with, and get a quick, expert explanation. Whether you’re stuck in a report or prepping for a meeting, it’s like having a research pro on speed dial.
📌 Pro Tip: Bookmark the glossary so it’s always just a click away when you need it most.
Who Should Use It?
- Marketers & Brand Managers who work with research agencies
- Students & Interns just getting started in market or social research
- Decision-makers who want to better understand reports
- Anyone who’s ever said, “What does that even mean?”
Start Exploring the Glossary Today
Whether you’re brushing up on basics or diving deep into advanced concepts, our market research glossary is here to help. It’s part of our commitment at CMI Research to make research more accessible, transparent, and useful for everyone.