The Data Decoder Emily Hagen’s Secret to Making Numbers Speak

Emily Hagen Lifestyle

If you think data is just spreadsheets, charts, and soulless stats, then you haven’t met Emily Hagen.

As the Senior Vice President of Advertising & Marketing Insights at CMI, Emily is the kind of leader who can look at a mountain of numbers and somehow spot a story waiting to be told—one that resonates with both C-suite executives and everyday consumers. She doesn’t just analyze data; she animates it.

“It’s no secret that data is key to telling an impactful story. What sets CMI apart is that we understand how to use these points to create meaningful stories for our clients that resonate and persuade.”
– Emily Hagen

Let’s break that down: Emily doesn’t just “crunch numbers.” She uncovers business insights, crafts persuasive stories, and ultimately helps brands grow smarter. It’s a little bit science, a little bit art, and a whole lot of curiosity—something Walt Disney himself believed was the root of all great ideas.

The Path to Data Storytelling Stardom

With over a decade of experience spanning AT&T, Kantar, and now CMI, Emily has mastered the art of transforming complex data into strategies that fuel success. Whether she’s working with marketing teams or executive leadership, Emily brings clarity, direction, and a bit of creative flair to every insight she delivers.

Her impressive track record includes awards like the TNS Beliefs Representative and the Southeast Region Employee Award, but if you ask her team, it’s her curiosity, passion, and ability to make data feel human that really makes her a standout.

A Glimpse Behind the Curtain

Want to know the real Emily Hagen? Here are a few fun facts that might surprise you:

  • Favorite show of all time? Friends (Could she be any more relatable?)
  • How does she unwind after a long day? A podcast and a glass of wine—cheers to that!
  • Her go-to coffee order? A classic cappuccino (because every great idea needs a little foam on top).

Why Emily’s Approach Matters

In a world overflowing with data, what businesses really need is someone who knows how to turn those insights into action. That’s Emily’s superpower. Whether it’s launching a new campaign, navigating a tricky market shift, or simply making smarter decisions, Emily helps teams connect the dots—and the dollars.

So, the next time someone tells you data is boring, introduce them to Emily Hagen. Because in her world, numbers don’t just speak—they sing.

Looking to unlock the full potential of your data? Connect with Emily and the team at CMI to start turning insights into impact.