Kinjal Shah, Author at CMI Research

Analytics Customer Experience Expertise Finance Industry Qualitative Research

Framework: Closed-Loop Feedback

Closed-Loop Feedback Measurement At-A-Glance: Features and Capabilities

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Analytics Customer Experience Expertise Finance Industry Qualitative Research

Case Study: CX Tracking

Transitioning and Optimizing a Quarterly CSAT Tracking Study

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Analytics Choice Models Consumer Goods Data Mining Energy Utilities Expertise Factor Analysis Finance Go-To-Market Advertising Research Health Hospitality Industry Insurance Key Driver Nonprofit Pricing Analysis Segmentation Significance Testing Technology Telecomm

Framework: Go-To-Market Strategy

Marketing Insights for Go-To-Market Strategy: How we get there.

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Analytics Choice Models Consumer Goods Data Mining Energy Utilities Expertise Factor Analysis Finance Go-To-Market Advertising Research Health Hospitality Industry Insurance Key Driver Nonprofit Pricing Analysis Segmentation Significance Testing Technology Telecomm

Framework: Digital Creative Testing

Test Creative Natively on Platforms. In-Context Digital Creative Testing at a Glance.

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Analytics Consumer Goods Energy Utilities Expertise Finance Go-To-Market Advertising Research Health Hospitality Industry Insurance Messaging & Positioning Nonprofit Technology Telecomm

Fact Sheet: Marketing Attributes

Three Successful Marketing Attributes Honoring Shark Week.

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Analytics Customer Experience Expertise Health Industry Messaging & Positioning Qualitative Research

Infographic: Patient Adherence Journey

A Journey Map of a patient adherence program for a major Pharma company.

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Analytics Customer Experience Expertise Industry Messaging & Positioning Qualitative Research

Video 2: Customer Journey Disconnect

Reorient transactional measurement around the customer journeys.

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Analytics Customer Experience Expertise Industry Messaging & Positioning Qualitative Research

Video: Transactional Surveys

Transactional surveys reimagined to be more efficient, meaningful, & relevant to your customer

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Advanced Analytics Analytics Choice Models Consumer Goods Customer Experience Data Mining Energy Utilities Expertise Factor Analysis Finance Go-To-Market Advertising Research Health Hospitality Industry Insurance Key Driver Nonprofit Pricing Analysis Purchase Pathway Segmentation Significance Testing Technology Telecomm

Framework: Decision Choice

Decision Choice at a Glance: Consumer Flow Share to Brand Choice.

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Analytics Expertise Go-To-Market Advertising Research Health Industry Influencing Perceptions & Habits Market Landscape Messaging & Positioning Qualitative Research

Video: KOL Mapping

Leveraging KOL Mapping to increase Physician Drug Trial

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Kinjal Shah

By Date

Framework: Closed-Loop Feedback

Case Study: CX Tracking

Framework: Go-To-Market Strategy

Framework: Digital Creative Testing

Fact Sheet: Marketing Attributes

Infographic: Patient Adherence Journey

Video 2: Customer Journey Disconnect

Video: Transactional Surveys

Framework: Decision Choice

Video: KOL Mapping

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