Glossary

Marketing Research Terms

All A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Ad-hoc: Ad-hoc means “formed for or concerned with one specific purpose” and is a term used for one-time studies that are focused on a specific topic or have a specific goal.
AI (Artificial Intelligence): The use of computer algorithms and systems to simulate human intelligence and perform tasks such as data analysis or decision making. See Machine Learning, which is a major subset of AI.