Touchpoint Experience Design
Customer touchpoints are the various moments at which a customer comes into contact with your brand. These touchpoints make up the customer journey and are key to influencing the customer experience.
Optimize customer interactions for personalization & ROI using Touchpoint Experience Design, a CX solution with activation strategy capabilities.
- Reduce negative word-of-mouth through needs alignment
- Reduce the cost to serve through optimization
- Increase revenue through personalization
How It Works
Blueprinting
- Define scope and review existing touchpoint metrics
- Review closed-loop feedback mechanism(s)
- Investigate understanding of customer requirements
- Discovery research with customers (qualitative)
- Finalize quantitative design
Measurement
- Touchpoint performance
- Touchpoint expectations
- Choice Modeling
Deliverables
- Internal Workshop
- Activation
- Solution Development
- Tracking
