What if we could segment a market on how people make decisions? Understanding what influences a person’s decision-making process and the sequential order of influencers can be very powerful when you go-to-market.  Whether you are entering the market with a new product or defending brand share from new entrants, CMI’s proprietary DecisionPathway™ solution has you covered.

The Decision Pathway Model

Decision Pathway graphic

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Video: Influence Brand Share
Video: Influence Brand Share

How can your company can leverage heuristics to influence brand share?

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