“Delivering superior research is about presenting a story that is easily understood by key stakeholders; a story that empowers them to make well-informed business decisions.“
Equipped with 25+ years of experience on both the client and supplier-side of marketing research, Pam has a deep understanding of the challenges faced by organizations today and recognizes the necessity of empowering clients with actionable insights to inform their business strategy.
Pam’s experience spans across multiple industries including healthcare, finance, CPG, utilities, insurance, and lawn and gardening. With expertise in the full lifecycle of a research project, Pam has a passion for transforming complex data into insights that drive strategic decisions. Over the years, Pam has honed her talent in a broad array of research methodologies including segmentation, attitude and usage (A&U), customer satisfaction tracking, brand health tracking, concept/package testing, claims testing, customer journey mapping, and VoC studies.
Pam holds a BBA in Marketing Management with a minor in Industrial Organizational Psychology from Baruch College in NYC.