Top Box refers to the response to a scale question (like 1-5, 1-7, or 0-10) where there is a highest rating point, or the “top box.” This is generally reported as the % of respondents who selected that response.
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Top Box refers to the response to a scale question (like 1-5, 1-7, or 0-10) where there is a highest rating point, or the “top box.” This is generally reported as the % of respondents who selected that response.