- User Generated Content
Online material such as comments, profiles photographs that is produced by end users.
- UX
UX stands for User Experience, which refers to the overall experience of a person using a product or service, including the design, functionality, and ease of use. It encompasses the emotions, attitudes, and perceptions that a person has while interacting with a product or service. In market research, UX research is used to understand how people interact with a product, website, or service, and to identify areas for improvement. It can involve usability testing, where users are asked to perform specific tasks while researchers observe and record their interactions. It can also include surveys, interviews, and other methods to gather qualitative and quantitative data on users’ attitudes and perceptions.
