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Why CMI

We believe in research that empowers clients to thrive.
As a diverse, fanatically curious team, we never stop seeking answers.

  • Our Story
  • Our Philosophy
  • Our People
  • Social Impact

Expertise

We spent years becoming experts in our field so that you don’t have to.
You give us goals, we give you a game plan.

  • Advanced Analytics
  • Customer Experience
  • Advertising Insights & Media
  • Influencing Perceptions & Habits
  • Market Landscape
  • Messaging & Positioning
  • Product Development & Optimization
  • Purchase Pathway
  • Qualitative Research
  • Visualization & Storytelling

Capabilities

We tailor our solutions to meet YOUR needs.
Browse some of our capabilities.

  • Ad & Creative Testing
  • Advertising Tracking
  • Bespoke Solutions
  • Brand Positioning
  • Brand Tracking
  • Campaign Measurement 
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  • CX Tracking 
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  • Message Testing
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  • CES – CSAT – NPS
  • Product Positioning 
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Glossary

Marketing Research Terms

All A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Ad-hoc

Ad-hoc means “formed for or concerned with one specific purpose” and is a term used for one-time studies that are focused on a specific topic or have a specific goal.

AI (Artificial Intelligence)

The use of computer algorithms and systems to simulate human intelligence and perform tasks such as data analysis or decision making. See Machine Learning, which is a major subset of AI.

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  • Why CMI
  • Our Story
  • Our Philosophy
  • Our People
  • Social Impact
  • Expertise
  • Advanced Analytics
  • Customer Experience
  • Advertising Insights & Media
  • Influencing Perceptions & Habits
  • Market Landscape
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  • Our Work
  • Infographic: Words that Matter
  • Case Study: Value Proposition
  • Segmentation: Personas
  • Case Study: Designing Experience Maps
  • Press Release: T.E.D.
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  • Capabilities
  • Ad & Creative Testing
  • Advertising Tracking
  • Bespoke Solutions
  • Brand Positioning
  • Brand Tracking
  • Campaign Measurement 
  • Concept Testing
  • CX Tracking 
  • Journeys 
  • Message Testing
  • Market Landscape
  • CES – CSAT – NPS
  • Product Positioning 
  • Segmentation
  • Knowledge

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