Reveal Heuristics.  Influence Behavior. 

Leveraging the power of behavioral economics, CMI’s ySuite™ understands the heuristic cues driving the decision-making process and applies behavioral interventions to create effective strategies ensuring that your brand is chosen more often.

CMI’s ySuite™ of products simulates real-world behavior to provide a more accurate map of customer habits and perceptions within the decision-making process.

yChoose™ Identify the Influencers Within a Consumer’s Consideration Set Based on Purchase Decisions click here to learn more

yPrescribe™ Influence Physicians to Prescribe Your Brand click here to learn more

yQuote™ Uncover Why Agents Consider One Brand Over Another click here to learn more

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