Behavioral Economics Modeling

Disrupt Mental Models and Mitigate Behavioral Biases

Leverage the power of Behavioral Economics to influence customer behavior.  We identify and understand the motivations and heuristic cues driving customer choice and apply behavioral interventions to create effective strategies ensuring that customers choose your product more often.   

Everything we do here at CMI is focused through the lens of Behavioral Economics.

What’s all this buzz about ‘Heuristics?’ Watch this video series and get looped in.

Click on the case studies below to see real-life examples of how Behavioral Economics is used within various industries to increase brand share.

BEBS CPG LifeScience


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