Decision Pathway Segmentation ™Disruptive Behavioral Economics

How we designed a new segmentation scheme to identify and prioritize physician targets.

dps case study cover

Categories: Analytics Energy Utilities Expertise Finance Health Hospitality Industry Influencing Perceptions & Habits Insurance Messaging & Positioning Nonprofit Purchase Pathway Segmentation Technology Telecomm

Methodology: Choice-Based Conjoint

Methodology: Marketing Mix Modeling

Decision Pathway Segmentation ™Disruptive Behavioral Economics

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